“Dearie Chew” is a cashew chocolate bark candy bar. It utilizes cashews from its mother brand “Grand Mom Aead” and turns it into a snack that will also appeal to children. The buyer wants to use brown to represent Chocolate as its main ingredient and yellow to brightness and fun.
The logo was created with a handwritten font placing each characters in a slight disarray to give a playful feeling. The cartoon graphic on the package replicates a chocolate bar being peeled out of its wrap. A cute cartoon mascot is created to attract children and for a branding purpose.
The packaging is designed with two separate types of containers, for one and 12 pieces. The chocolate oozing out in the edge of the box and a story added to the mascot pull the design together. The big package can also be used as a shelf display.
